Fri Apr 21, 2017 10:8AM
A top Iranian industrial official says several top European brands are holding talks to produce household products in Iran through joint ventures with local enterprises.
A top Iranian industrial official says several top European brands are holding talks to produce household products in Iran through joint ventures with local enterprises.

A top Iranian industrial official says the country is holding talks with several famous European brands of household products to establish joint production plants in Iran. 

Mohammad Tahanpour, the head of Iran’s Household Producers Union, was quoted by the domestic media as saying that this would be part of an ambitious plan to make the Islamic Republic the leading exporter of household items to the region within the next two years.

Tahanpour added that the companies with which Iran was negotiating to the same effect were mainly from Germany, France and Italy.  However, he did not name them.

He further said that the target products in the plan included washing machines, dishwashers and water heaters.   

The official also said an agreement was being worked out between an Iranian company and a reputable German brand to produce household products in Iran.

He said that the agreement envisaged exporting 70 percent of products and supplying the rest to the domestic market.

Tahanpour also said discussions were underway to prepare the grounds for online sales of the products that would be produced through planned joint ventures with European brands, Iran's Tasnim news agency reported.

Elsewhere in his remarks, the official said that Iranian companies had over the past year made major strides to improve the quality of household products they were producing.

He emphasized that Iranian companies had also been able to increase their production of household products by 20 percent over the past Iranian year that ended on 21 March 2017. 

Tahanpour further described as “satisfactory” the status of domestic producers of household products such as televisions, washing machines, refrigerators and freezers.