Thu Jun 25, 2015 9:53AM
The Japanese team wins the 48th Annual World Custard Pie-Throwing Championship.
The Japanese team wins the 48th Annual World Custard Pie-Throwing Championship.
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The Japanese team won the 48th Annual World Custard Pie Throwing Championship held in Coxheath, the UK.

Eighteen teams -- 17 of them from the United Kingdom -- showed up in Coxheath, the UK, to battle for the chance to be in the upper crust of this pie-eyed sport.

The rules are simple: Teams of four clad in bizarre costumes stand next to each other and toss pies at the opposing team eight feet away.

A direct hit in the face is worth six points, a chest hit earns five, a hit on the arms brings three points and points are deducted after three missed pies.

The Japanese team, which competed under the moniker "ITTE-Q," beat a team called the Fairy Cakes to win the top honor.