Swiss traders size up Iran prospects
Switzerland’s business representatives will be visiting Iran to explore the potential for trade, Swiss media has said.
They will travel to Tehran on Sunday, led by former Swiss ambassador to Iran Livia Leu in order to determine economic opportunities as hopes rise for a final nuclear deal and lifting of sanctions on the Islamic Republic.
“We would like to find out how the Iranian government wants to proceed until negotiations are concluded, and after the sanctions are lifted,” said Leu who served in Tehran until 2013.
Members of the Swiss State Secretariat for Economic Affairs (SECO), the Swiss Business Federation, economiesuisse, and company representatives from different business sectors comprise the delegation.
Quoted by SWI swissinfo.ch, Leu says it is important for business representatives to find out more about business culture in Iran and whether their products and services would have a future in Iran.
“It’s definitely worth going there and getting an idea of the market yourself,” Leu said.
“With its vast gas and oil resources and more than 80 million inhabitants, many of whom are well-educated and wealthy, Iran has great economic potentials, especially if sanctions are lifted,” the news platform owned by the Swiss public broadcasting corporation SRG SSR said.
Small- and medium-sized Swiss companies as well as multinationals, such as food giant Nestle, cement company Holcim and pharmaceutical company Novartis are already active in Iran.
“We have an agreement with an Iranian firm for local production and distribution,” a representative of Novartis said.
Buhler, a manufacturer of a range of agricultural equipment, has been present in Iran since 1976.
Apart from its headquarters in Tehran, the company has a production site in Astara and sells mills and other food processing equipment on the Iranian market.
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